The Professional Athletes Foundation (PAF) is a division of the NFLPA that helps former NFL players to live successfully and self-sufficiently in the next phase of their lives. This digital publishing platform provides players with valuable resources and information to help enrich their lives when the game ends. Players can tailor the experience to suit their needs, connect with a resource, and easily share with other players.
Role: Concept Design
Credits:
Creative Direction: Jeff Mcweeney
Copywriting: Dot Johnson
Design Lead: Joel Hollander
Strategy: Sam Devlin, Elliot Kort
UX: Quinn Peyser, Jenna Lykes
Development: Jeff Nyveen
Awards:
2015 Webby Award Honoree
Global DMC Partners is an elite partnership of Destination Management Companies (DMCs) that serves as a trusted VIP concierge to meeting professionals. They host an annual event to bring DMCs together in an interactive, engaging and educational setting. The identity for this event created excitement around the destination of the hosting city while playing to the interests of attending event planners.
Role: Art Direction and Design
Making a decision at the end of a lease is never easy. This site gives customers nearing the end of their terms tools for every step of the process. From advice for determining what model might be right for them, to figuring out the next steps for turning in their current lease, to finding places to go with their new car, this site gives Audi lessees everything they need to prepare for their lease-end and beyond.
Role: Design Lead
Credits:
Art Direction: Sean Wallace
Strategy: Katy Reyers
Design & UX: Joel Hollander
Network Solutions is the original domain-name registrar. Their offerings had expanded to meet the demands of small businesses and their brand needed an overhaul to reflect these changes.
Role: Designer
Credits:
Creative Direction: Anthony Pappas
Strategy: Jeremy Gilman
Design: Joel Hollander, Loren Klein, & Trisha Rampulla
Awards:
AIGA50 Best Rebrand
Silver W3 Award
SmashingApp’s “Top 16 Redesigned Web Sites"
M is an online retailer of men's grooming products. These promotions targeted the modern man and helped drive nearly 50K unique visitors to the site each month.
Role: Design Lead
Credits:
Creative Direction: Anthony Pappas
Copywriting: Ellen Fort, Joel Hollander
WIR 2018 is an ambitious set of goals that Volkswagen Group created in order to become the most successful and fascinating automaker in the world by 2018. This infographic was created to help educate and inspire employees to reach their goals. It has been used around their North American offices as posters, banners, screen savers, mousepads and other various forms to help keep the strategy front of mind.
Role: Design Lead
Credits:
Creative Direction: Anthony Pappas
VW Credit, Inc. hosts an annual event that brings together leadership and field representatives from across North America. It’s a 3 day experience that gives attendees the opportunity to learn tricks of the trade, rewards them for past performances, and gives them a north star for achieving goals ahead. This year's key team building event took place at Bondurant racetrack, serving as the inspiration for the theme.
Role: Design Lead
Credits:
Art Direction: Sean Wallace
Design: Joel Hollander
Krisam Group is a network of hotels that offer top-notch venues and services to meeting professionals. Their annual summit brings together meeting professionals from around the world to learn about event trends and connect with peers in their industry.
Role: Art Direction
A digital and print campaign to help launch The Washington Post's new iPad App.
Role: Design Lead
Credits:
Creative Direction: Stefan Poulos
Art Direction: Sean Wallace
Copy: Ian Young
Design: Joel Hollander
Events DC is the face of conventions, sports, entertainment and cultural events within our nation’s capital. What once were separate groups have for each division have come under singular leadership and organization, and they needed a brand to communication that.
Role: Design Lead
Credits:
Creative Direction: Stefan Poulos
Art Direction: Erin Brophy
Concept and Design: Joel Hollander & Erin Brophy
A promotion that allows current Volkswagen Credit customers to receive money for each mile they are under the mileage limit of their lease at turn-in. This campaign allowed lessees to find out how much they can take off their next VW while learning about the latest model lineup.
Role: Design Lead
Credits:
Art Direction: Sean Wallace
Tech: Patrick Glynn
Awards:
Silver Addy
TDI offers cyber security services to the federal government, large commercial companies, and small businesses and are seen as thought-leaders within the industry. They needed a website that clearly conveyed their offerings–no matter who was visiting.
Role: Design Lead, UX
